In this day and age, if you want your business to succeed, having an online presence is essential. Having an online shop or company website connects you directly to your customers.
However, not everyone has the appropriate skillset to design an effective, high-performing website so companies often recruit UX designers to complete this task. In Quebec, UX designers are currently in high demand. Companies are eager to promote themselves on the internet and provide their customers with a smooth online experience.
What is UX design?
UX design consists of designing a computer interface that makes the user experience enjoyable. UX design stands for “User eXperience Design”, which literally translates to designing the user experience.
In general, within marketing, specifically digital marketing, UX design is focused on the user. It takes into account their experience, behaviour, and even emotions when facing a digital interface (Internet, mobile, software, etc.).
UX design is the creation of a digital interface that meets user needs. The aim is to provide users with the best possible online experience.
What does a UX designer do?
UX designers create intuitive, agile interfaces for their users. They use various skills and tools to produce user-friendly technology.
Within a business, UX designers collaborate just as much with the sales team as they do with the developers. This means that they acquire expertise in different areas of the company and obtain a good sense of what users want and need. Working with different departments puts them in the best position to represent the user perspective and push the focus onto their best interests. It’s important to consider the user when creating a new product, selling a new interactive feature, and modifying a pre-existing service. Therefore, UX designers have a key role to play.
What are the duties of a UX designer?
The UX designer is responsible for carrying out market and product research, business analysis, project management and marketing psychology. They design the user journey as opposed to the graphics.
Here are some of their tasks below:
Marketing persona analysis
Market research
Digital interface design
Workflow planning
Prototype creation
Product testing
Analysis of results against objectives
What skills does a UX designer need?
To carry out all of the above tasks and communicate well with both the sales and development teams, the UX designer must possess a mix of IT skills and interpersonal skills. These include:
Adaptability
Communication
Empathy
Listening
Team work
Internal and external collaboration
Language skills – French and English
UX designer salary in Quebec
In Quebec, the salary of a UX designer depends on their seniority, the company size and their level of responsibility. On average, an entry-level UX designer will earn between $40,000 and $45,000 CAD per year. Senior UX designers can expect to earn between $60,000 and $80,000 CAD per year.
However, being a UX designer can lead to more advanced positions such as Web Project Manager or Art Director where the salary can be negotiated upwards.
What qualifications do I need to be a UX designer?
To become a UX designer, you often need to have a diploma related to graphic design or marketing. If you decide to go down this route, you’ll need to complete a higher education course, such as a CEGEP, a Bachelor’s degree, or even a Master’s degree in business, programming or digital art.
Alternatively, it is possible to apply for a UX designer position if you are familiar with using UX software such as Sketch, Figma, Adobe XD, or InVision. Your passion for all things UX also needs to come through to show that you’re genuinely motivated to work in this field.
What is the difference between a UX designer and a UI designer?
Although they are closely related, these two professions don’t have the exact same focus. As previously mentioned in this article, UX design is about creating an interface that makes the user experience more enjoyable and efficient. UI design, on the other hand, is more about creating a visually aesthetic interface.
The UI (User Interface) designer focuses on the visual interface elements such as the colours, fonts, and menu bars. The UX designer alternatively concentrates on making an interface that is easy for users to navigate. Web Designers are responsible for both UI and UX.
Find a UX designer job with Fed IT
Being a UX designer is an exciting, cross-disciplinary job. To become a UX designer, you’ll need to complete a higher education course and possess excellent interpersonal skills that you can showcase during your interview.
In Quebec, UX designers are earning more and more and taking on further responsibilities. With the rise of the internet, hiring UX designers is a must for businesses!
For help landing a UX designer job in Quebec, contact our IT recruitment agency! We are there to help you write your CV and cover letter and have lots of relevant job offers on our website for you to browse. Contact us today for more information!